CARRILEE FOX PHOTOGRAPHY
Local Photographer Focused on Senior Photo's.
Problem:
Owner, Nicolette Addiego was running out of time to not only find time to post content but just to get content period.
PLAN OF ATTACK
WHAT SHOULD WE LOOK AT?!
Logo
Brand Guidelines
Competitor Analysis
Target Market
Website/Social Media Interaction
Presence on the Web (Google, Yelp!, etc.)
Call to Actions Button's
Customers Experience
Organic and Paid Promotions through Social Media Channels (Facebook, Google Ads.)
Product Selection and how it is available (Amazon, In-Store, Delivery?)
Engagement levels on Instagram, Facebook and Website.
Promotional Deals/ Giveaways
What makes Nicolette different than other Aestheticians?
WHAT NOW?
Start from Scratch: After going through and archiving majority of unneeded posts, I came to the conclusion that the flow of the page would still be off. This resulted in archiving all previous posted content after a full instagram board had been posted (12 individual postings)
Post Frequency: 3-4 times per week and 15+ stories per week.
Accessibility to all Social Media Channels (link all accounts)
Booking Online Accessible (available on all accounts)
Testimonials: Word of Mouth is such a large contribution to the SkinCare industry. So Testimonials are huge! Starting with zero testimonials logged. I started with simple instagram reposting. Adding each shoutout Nicolette got on her story - along with saving it in the highlight section of Instagram for new site visitor to view. Started Google Reviews via GoogleBusiness. Updated her yelp! account and website.
